Color Definition

Color is a term used to describe visual perception of light that we can interpret into various colors. Thereby, reflecting the light in our eyes we can perceive colors and there is were the psychology comes in handy, opening the variety of shades. Talking about the role of color in UX we can definitely say that it’s essential to represent your business with custom shades to make user experience smooth.

Color is highly interconnected with the psychology, not just a physics, especially when it comes to tricky question of UX design. Implementing a well-through-out color approach, you can reach more user engagement. Talking about colors in UX we mean not only palettes but accessibility within color theories that work for all the people around the world.